按市场份额排名 Thunderhead SAS Oracle 4. SAP 5. Adobe 6. IBM 7. Teradata 8. Microsoft 9. Informatica 10. Experian 按功能排名 客户细分和建模 Salesforce Marketing Cloud Adobe Experience Cloud Oracle CX Cloud SAS Customer Intelligence 360 IBM Watson Customer Engagement 客户生命周期管理 Salesforce Sales Cloud HubSpot CRM Zoho CRM Microsoft Dynamics 365 SAP Hybris Cloud for Customer Engagement 客户体验管理 Qualtrics XM Platform Medallia Experience Cloud NICE Customer Experience (CXone) Oracle CX Service Salesforce Service Cloud 欺诈检测和预防 Experian Decision Analytics Equifax FICO LexisNexis Risk Solutions TransUnion 数据管理和集成 Informatica Data Management Platform Talend Cloud Data Integration IBM InfoSphere DataStage Oracle Data Integrator SAP Data Services 分析和报告 Google Analytics 360 Adobe Analytics Tableau Power BI SAS Visual Analytics
耗材、费用全程可追溯，预算管理更清楚
